INSIGHTS FROM OUR RESEARCH DESK

Over 20 million children below the age of 5 years are rushed to hospital every year for major accidental injuries causing life-threatening situations.

One million precious lives are lost due to these accidental injuries.

An equal, if not higher, unaccounted-for number of children are treated for minor injuries at doctor's clinics/nursing homes.

DEEP DIVE INTO RISK STATISTICS

Division of Accidental Risks

Some Startling Facts

Parents always do more than their capacity to ensure current and future well being of their kids

arents Spend

  • A lot of money on Vaccinations & Medicines
  • A lot of energy on Proper Nutrition
  • A lot of efforts on Hygiene
  • A lot of time on watching their Footsteps

If one ever calculates, this constitutes over 80% of the total money and over 90% of the total time spend on a child’s well ness.

But they might not know that for a child being raised “in a normal family?:

  • Medical risks are less than 25% of the total risks that a child gets exposed to.
  • Less than 10% long term distress happens due to nutrition related issues.
  • Supervision can only avoid less than 40% untoward incidences.

Division of Accidental Risks

  • 8 out of 10 mothers said that their child suffers a minor injury every 15 days
  • 4 out of 10 mothers said to have rushed to an emergency doctor at least once, for injuries that were either life threatening or left a lifelong
  • 8 out of 10 mothers agreed that all these could have been avoided if they were prepared
  • 6 out of 10 further agreed that they did not know what was to be done when the emergency stuck

OUR RESEARCH FOCUS

After a detail research and interaction with research partners we have been able to identify 15 research categories which covers about 75-80% of the risks a child < 5 years is exposed to

OUR PARTNERS IN RESEARCH

PEDIATRITIANS

PARENTS

PLAYSCHOOL STAFF/DAY CARE

CHILD PSYCHOLOGISTS